The largest exhibiting and distribution company of motion pictures in the country
At the end of 2018 the company’s operation completed 45 multiplex, 321 screens and 61.000 chairs. Cine Colombia’s share regarding the number of cinematographic complexes (multiplex), was 20,7% and on screens 28.4% in relation to the total industry nationwide.
The other special products of the company presented the following behaviors:
The company carried out several measurements throughout 2018 which reaffirmed the position of leadership, positioning and excellent reputation. These measurements were:
External brand health study, where the brand predisposition went from 46,3 % in 2017 to 48,2 % in 2018. This indicator measures the percentage of people who think of Cine Colombia as the first option to go to the movies.
Cine Colombia must face the accelerated growth of movie access platforms via streaming and competition. For this, it has as challenges:
The first job program was strengthened, which allows young college students to have their first work experience counting on a flexible work schedule and growth and development opportunities. Through this program, Cine Colombia promotes the inclusion of young talent who have a desire to learn and a very good service attitude, making a significant operational effort.
Programs for access to cinema for low-income populations among which the following stand out:
Savings in energy consumption: actions were taken to reduce energy consumption such as lights and folding automation, reaching a coverage of 54% of movie theaters. Likewise, the implementation of the automation of the dimerization of theaters in the Multiplex Viva Envigado and Andino began.
Cine Colombia’s outstanding initiative