El Espectador Report 2018

El Espectador’s outstanding initiative

• The collective direction of the organization to digital environment was implemented.

Achievements

• A new digital business unit was created to prospect the company to generate new income.
• This allowed El Espectador to be the first communication medium in Colombia to commercialize its contents through the implementation of digital subscriptions.
• Likewise, a new video format `Audiovisual Commercial Communication – ACC´ was developed, for the promotion of third-party goods and services.
• It has been successful in creating digital information and opinion channels such as La Pulla, Las Igualadas, En Contexto, Pelaos, La Rubia y La Morena, La Prohibida, Red Zoocial, among others.

El Espectador’s outstanding initiative

• To achieve that 100% of clients and suppliers are verified prior to their creation in the system.

Achievements

• An optimal supplier was hired for the provision of the required information for the ML/TF assessment (including OFAC, Office of Foreign Assets Control).
• The guidelines for risk evaluation and third parties’ verification for ML/TF Asset Laundering and Terrorism Financing (including OFAC) were implemented.
• Prior verification of ML/TF for the creation of clients and suppliers in the information system.

El Espectador’s outstanding initiative

• The ‘first job’ program was developed where young Colombians have their first job opportunity in the field of journalism, circulation and back office.

El Espectador’s outstanding initiative

• Relevant environmental and social campaigns were developed for the country with El Espectador as a great platform for diffusion and promotion.

Achievements

• Financing of each one of the projects, with resources originating mainly from the German Government and the European Union for Colombia 2020 and from Isagén for Bibo. These initiatives generated revenues in the order of $5,008 million at the end of 2018.

El Espectador’s outstanding initiative

• The recommendations for the measurement and reduction of the carbon footprint made by Green Sense, a company specialized in measurement and environmental education strategies to increase the value of brands, were materialized.

Achievements

• The campaign was carried out on the efficient use of electricity, turning off lights and computers, sorting out waste and using ecologic means of transportation.
• The plan to reconvert luminaires to LED was started (process is currently at 50%).
• The renewal of computer equipment was implemented (phase two of three) which is expected to reduce energy consumption by 15% in 2019.
• Complementarily, the policy for recycling computers was created through certified suppliers in the proper disposal of this equipment.