Tiendas D1 Report 2018

Tiendas D1 Achievements

Koba conducted a reputation study with Invamer / Gallup. The study indicates that in general terms, both customers and suppliers have a very good impression of the format and a high awareness of the D1 brand.

• For the specific dimensions of leadership, financial situation, social focus, environment and corporate responsibility, the company has a very positive reputation among customers and suppliers.
• The awareness of D1 was much higher when compared to direct competitors.

A brand study was made with MillwardBrown, for which 600 surveys were conducted nationwide. Among the general conclusions of the study it was found that:

• Consumers have a clear understanding of the value proposal of the different channels.
• The strength of D1 is its effectiveness in converting new customers into loyal customers (81%).
• The power of the D1 is explained in that it fulfills the shopper’s expectation associated with the category (quality/cost).

Tiendas D1 achievements

• The Ethics and Conduct Code was updated.
• Use of the tool ‘World-Check One’, which allows to consult and monitor suppliers and creditors for the opportune detection of asset laundering and / or terrorism financing activities. In addition, in regional offices and national headquarters queries are made on public lists and databases, to the Company’s counterparts (employees, suppliers and creditors), to see that they do not generate a risk factor.

Tiendas D1 achievements

A survey to measure work environment was conducted, which was answered by 86% of the total active employees. The survey showed that:

• 95% of employees feel proud to work at Koba.
• The perception of employees is significantly favorable due to the feeling of satisfaction in the remuneration obtained for the work they perform.
• The employees are identified with a friendly, collaborative and coalescing ambience, with a satisfaction percentage above 85%.
• The survey allowed, besides, to identify initiatives for the benefit of employees, such as the creation of the Employees Fund and the development of workshops for high performance teams for second level managers at a national reach.
• Indicators were developed for variable remuneration.
• The welfare policy was strengthened granting additional vacation days according to seniority.
• It applied in its recruitment processes the guidelines of the non-discrimination model for gender, nationality, disability reasons and / or any other condition of a cultural, religious, sexual orientation or racial nature. Likewise, the guidelines for equal pay by position.

Tiendas D1 achievements

• Improvement opportunities were identified through the system of attention to questions, claims and complaints: www.tiendasd1.com.
• The suppliers and customers’ guarantee policies were diffused in 100% of the stores.
• The commitment of all suppliers to Koba’s sustainability practices was signed through the application form for the declaration of origin of funds, which includes supplier commitments regarding the dignity of work and non-discrimination based on religion, race or gender, facing safety practices and protection at work, remuneration according to the law, gender equality and the elimination of child labor. Likewise, the promotion and development of environmental practices within their productive processes in compliance with environmental norms according to current laws.
• Purchase of products to local suppliers and promotion of entrepreneurs with whom long-term alliances are established, which allow to offer excellent quality products while Colombian industry is being developed and supported.

Tiendas D1 achievements

• Permanent monitoring and recording of electricity and water consumption.
• Creation of campaigns with employees facing the responsible use of resources.
• Project with Energy Máster for the specialized management of public services focused on the attainment of savings and sustainability indicators.
• Constant measurement of the efficiency in the use of fuel of light vehicles and trucks utilized for the distribution of products.
• Implementation of the comprehensive management program of solid residues to adequately dispose of them and recycle and recuperate those that can restart their cycle. With this, it was possible to recycle more than 13.312.265 tons of material.