Koba was the first company to implement the model of hard discount stores in Colombia.
Tiendas D1 is considered today the fourth largest retail chain by total sales in the country and the first in its category.
Koba, with its Brand Tiendas D1, was created in 2009 in Medellín, becoming the first discount chain to arrive in the country, with a format that revolutionized the way Colombians market. It has 11,677 employees, promoting gender equality and the inclusion of people with cognitive diversity with more than 50 soul friends (best buddies).
Tiendas D1 has 1,300 stores in 24 departments and more than 267 municipalities, covering 74% of the country. Thus, it maintains the leadership in the model of hard discount (hard discount stores), with a 12% share in the mass consumption goods basket in Colombia, according to Kantar Worldpanel data.
Tiendas D1 offers high quality products at very low prices, with a limited assortment and a significant private label component. In addition, its operation is developed mitigating the environmental impact and promoting this awareness in the end consumer.
Tiendas D1 financial information
Figures expressed in billions of Colombian pesos (COP).
Valorem managerial calculations.
* Proforma EBITDA taking operating income and expenses.
It should be noted that only the EBITDA indicator was homologated, so that other items such as net profit and assets are not strictly comparable due to the application in 2019 of the IFRS 16 standard.