{"id":8816,"date":"2023-06-13T14:59:47","date_gmt":"2023-06-13T19:59:47","guid":{"rendered":"https:\/\/valorem.com.co\/index.php\/d1\/"},"modified":"2026-07-06T16:00:29","modified_gmt":"2026-07-06T21:00:29","slug":"d1","status":"publish","type":"page","link":"https:\/\/valorem.com.co\/en\/d1\/","title":{"rendered":"D1"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;60&#8243; left_padding_desktop=&#8221;60&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;60&#8243; left_padding_phone=&#8221;0&#8243; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h1&#8243; stagger_animation=&#8221;true&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; text_content=&#8221;D1&#8243;]\n<h1>Caracol<\/h1>\n<h1>Televisi\u00f3n<\/h1>\n[\/split_line_heading][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]D1 is Colombia&#8217;s largest hard-discount retail chain and the second-largest company in the country&#8217;s retail sector.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;60&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;60&#8243; left_padding_desktop=&#8221;60&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;60&#8243; top_padding_phone=&#8221;0&#8243; constrain_group_5=&#8221;yes&#8221; 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bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]\n<h3>D1&#8217;s operation generates more than 27.000 jobs through 2.744 stores across more than 500 municipalities, reaching over 99% of Colombian households with a close and far-reaching presence throughout the country.<\/h3>\n[\/vc_column_text][vc_column_text]Its leadership rests on a clear and consistent value proposition of \u201ceveryday low prices,\u201d a good-quality product offering, and a business model tailored to market needs. In the retail industry, D1 continues to lead in market share according to the ACV-Nielsen total sales measurement report, with a 32,8% share.<\/p>\n<p>The company&#8217;s operating model relies on a limited and efficient assortment of approximately 1.183 SKUs*, with private-label products accounting for close to 80% of the offering, allowing it to deliver high-quality products at competitive prices.<\/p>\n<p>D1 also actively promotes gender equity, workplace inclusion, and investment in developing its people. Its workforce is currently made up of 57% women and 43% men, reinforcing a diverse and inclusive organizational culture that supports its sustainable growth.<\/p>\n<h6>*SKUs: the product references or units that make up the company&#8217;s portfolio.<\/h6>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#0b2135&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;grow-in&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;h5&#8243; button_color=&#8221;default&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; link_text=&#8221;Visit Tiendas D1 website&#8221; url=&#8221;https:\/\/d1.com.co\/&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-3&#8243; animate=&#8221;yes&#8221; custom_height=&#8221;90&#8243;][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;h5&#8243; button_color=&#8221;default&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; link_text=&#8221;See the D1 chapter of the 2025 Sustainability Report&#8221; url=&#8221;https:\/\/valorem.com.co\/modelo-corporativo-sostenibilidad\/informe-corporativo-de-sostenibilidad-2024\/d1-informe-sostenibilidad-2024\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e7e6e6&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;90&#8243; left_padding_desktop=&#8221;60&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;60&#8243; top_padding_phone=&#8221;15&#8243; left_padding_phone=&#8221;0&#8243; 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