D1 is the leading hard discount retailer in Colombia.
D1
D1 is the largest hard discount in Colombia and the second-largest company in the country’s retail sector. Its value proposition, “low prices every day,” combined with high-quality products, proximity to consumers, and a market-driven commercial strategy, has enabled the company to reach over 95% of Colombian households.
With 24,197 employees, it actively promotes gender equality and inclusion through special employment programs.
D1 has 2,576 stores in more than 500 municipalities, leading the hard discount model with a 13.3% share in Colombia’s fast-moving consumer goods market by the end of 2023, according to ACV-Nielsen.
It offers high-quality products at very low prices, with a streamlined assortment of around 850 SKUs, over 79% of which are private label products.
D1 financial information
Figures expressed in millions of dollars (USD).
Valorem managerial calculations.
Operating income
EBITDA*
Net Profit
Assets
* Proforma EBITDA taking operating income and expenses.
It should be noted that only the EBITDA indicator was homologated, so that other items such as net profit and assets are not strictly comparable due to the application in 2019 of the IFRS 16 standard.
