D1 is Colombia’s largest hard-discount retail chain and the second-largest company in the country’s retail sector.
D1
D1’s operation generates more than 27.000 jobs through 2.744 stores across more than 500 municipalities, reaching over 99% of Colombian households with a close and far-reaching presence throughout the country.
Its leadership rests on a clear and consistent value proposition of “everyday low prices,” a good-quality product offering, and a business model tailored to market needs. In the retail industry, D1 continues to lead in market share according to the ACV-Nielsen total sales measurement report, with a 32,8% share.
The company’s operating model relies on a limited and efficient assortment of approximately 1.183 SKUs*, with private-label products accounting for close to 80% of the offering, allowing it to deliver high-quality products at competitive prices.
D1 also actively promotes gender equity, workplace inclusion, and investment in developing its people. Its workforce is currently made up of 57% women and 43% men, reinforcing a diverse and inclusive organizational culture that supports its sustainable growth.
*SKUs: the product references or units that make up the company’s portfolio.
D1 financial information
Figures expressed in millions of dollars (USD).
Valorem managerial calculations.
Operating Income
EBITDA*
Net Profit
Assets
(*) Proforma EBITDA taking operating income and expenses.
It should be noted that only the EBITDA indicator was homologated, so that other items such as net profit and assets are not strictly comparable due to the application in 2019 of the IFRS 16 standard.





