D1 S.A.S was the first company to implement the model of hard discount stores in Colombia.

D1 was the first hard discount retailer in Colombia and maintains the leadership in the hard discount model. It has 19.985 employees, promoting gender equality and the inclusion of people with cognitive diversity with more than 28 soul friends (best buddies).

Tiendas D1 has 2.209 stores in 31 departments and more than 486 municipalities, covering 74% of the country. Thus, it had a FMCG basket share of 15.4% in Colombia at the end of 2021, according to Kantar Worldpanel data.

D1 offers high-quality products at very low prices, with a limited assortment of approximately 850 SKUs and more than 70% of private labeled products.

D1 is committed to the environment. Therefore, it has implemented energy efficiency strategies, reducing 9% of energy consumption per store compared to 2021.

D1 financial information

Figures expressed in millions of dollars (USD).
Valorem managerial calculations.

Operating income

Ingresos Operacionales - D1



Net Profit

Utilidad Net - D1


Activos - D1
* Proforma EBITDA taking operating income and expenses.

It should be noted that only the EBITDA indicator was homologated, so that other items such as net profit and assets are not strictly comparable due to the application in 2019 of the IFRS 16 standard.